Thursday, 25 April 2013

How did you attract/address your audience?

My magazine attracts the target audience by using a layout relatively similar to that of a conventional magazine, but still challenges some conventions. I did this because my target audience is mainstream teenaged girls, who prefer simple and organised things, but still focus on being an individual. The reason for the simple and minimalistic layout of the magazine is because it is supposed to reflect the readers preferred style. I decided to use brighter colours in my magazine as it is aimed at a younger audience, however combined with the simple layout I feel that it gives the magazine a somewhat sophisticated appearance which is what the younger generation often wish to be seen as.

In my feature article, I tried to create a relaxed atmosphere by writing the interview as it would be spoken, rather than a heavily edited type of interview. This is because my target audience are young and therefore are probably used to relatively relaxed atmospheres. I also used pull quotes that I felt may be relateable to the readers. By doing this it has made my magazine more appealing to the target audience and it will help to increase the sales of my magazine. To make the main article easier to read, I used black text on a white background, while using red text on a blue background for the additional information. This gives the sense that the additional information has been highlighted, and is there for the reader to look at if they wish too.

On the contents page I used an extremely simple layout, though again I feel it appears very sophisticated. I used the same colour scheme as the front cover and double page spread so that it tied together and didn't detract from the overall appearance of the magazine. I also used a two black and white images, as I felt that this page was the one using the most colour in my magazine and rather than add to that, I believe the use of black and white images gained the right balance and added to the sophisticated look of the page.

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