What kind of media institution might distribute your media product and why?

When trying to get my magazine published, I would probably look to IPC media to distribute it. I would choose to do this as IPC is a worldwide company, which would instantly give my magazine recognition. I also believe that IPC media do not currently publish a magazine like mine, and would be interested in selling a magazine like mine as my magazine would attract a different audience to that which the company already targets, therefore creating a larger revenue. This then creates a larger access scale to potential customers, as well as generating new advertising opportunities due to broadening their customer base. My magazine would be unique compared to the others on the list of magazines currently published by IPC as none of them focus on the genre of music that mine does, in the way thay it does. Though not specifically stated in my magazine, the idea is that it focuses mostly on acoustic music, which I tried to emphasise slightly in my feature article, as well as the images used throughout the magazine. A significant advantage of being distributed by IPC media is that they have a lot of money, meaning that if the magazine were to be a success a website could be made creating an even larger revenue, and attracting more potential customers due to accessibility.

However, I also feel that my magazine would benefit from being self-published. Although I believe my magazine to be unique I can see that a publishing company such as IPC media may want to make adjustments as it is similar to some current magazines, such as Acoustic magazine, in terms of content whereas if my magazine were self-published, it could remain the same as it is without any significant changes being made, meaning it would stay true to itself and sustain its current target audience. There are, however, several disadvantages to this such as printing and advertising costs, and not making a profit quite as large.

I would completely avoid publishing my magazine with a smaller company, for several reasons. There may already be new magazines looking to get publised as quickly as possible, meaning that the smaller publishing companies may have little space for newly developed magazines. They also have a lot less money than companies such as IPC media, and if they were to go into administration I would lose a large sum of money. However, I understand that there are advantages too being distributed by a smaller company such as the magazine remaining focused on what it was initially, and therefore being the product that I would be looking to make as opposed to an adaptation of it.

I believe my magazine would be best distributed in stores like WHSmiths as they already have a wide spectrum of different kinds of magazines which I think they would want to add to. I would also have my magazine online in order to develop accordingly with the market changes, potentially increasing the demand of the magazine.