The people I'm aiming my magazine at are the younger generation of females who may aspire to be like a celebrity in a magazine, also the other members of the younger generation who are interested in the music somebody makes rather than what is going on in a certain celebrity's life. My audience are people who don't dress in any particular fashion and aren't necessarily bothered with the newest products (though some may be), and are friendly people who lead normal lives as high school or college students. The target audience's reputation may not always be the best, although the stereotypes of a teenaged girl often overlook a more 'average' member of this audience, and this is something I wanted to bring out in my magazine. Many people nowadays see teenaged girls as 'slags', particularly due to the clothes they wear, and I wanted to challenge this stereotype in my magazine. I did this by making my double page spread about a more gentle subject; interpretive dance. The reason I did this was to represent that behind each person is a different story, and it may be something completely unexpected, and therefore stereotypes aren't always accurate.
In the image on my double page spread, I was trying to relate it to the article and make it something which strongly represents what and who the article is about, as well as the target audience, through the pose and costume. The model is a teenaged girl, wearing a blue dress and black tights. As the person in the interview, she is a singer/ songwriter who also loves to dance. The pose represents the style of dance she enjoys most, however it also looks as though she may be trying to hide away from something which relates to the article as some of it is about emotions and feelings. The image may reflect a member of the target audience as these are typically feminine aspects, in addition to dancing and singing being popular among young girls.
The age group my product is aimed at is between 14 - 21 year old girls because they often look at other people, often celebrities, as role models. However I feel that some males in this age group may also purchase my magazine for some of the same reasons, or because they just prefer the type of music incoporated in my magazine rather than other genres such as rock and metal, like myself. There may also be several other factors as to why a male would buy this magazine as opposed to a magazine like Kerrang!.
I believe that magazines of this type are often aimed at the audience in a way which sometimes makes them want to be like the celebrities featured within the product. For example, phrases like 'perfect' and 'flawless' are often used when a model appears in a magazine, which may make women think 'I want to be like her'. However, I feel that while my magazine may be similar to magazines that do this, rather than presenting the people in the magazine in this way I presented them in a way which some people may aspire to be like while others may not. To do this, I avoided plastering images of seemingly 'perfect' models all over the magazine and stuck to minimal images in order to show the focus of the magazine but not detract from the other parts of the magazine.
In terms of advertising, I feel that my magazine would advertise things such as social networks like Facebook and Twitter, as well as other things like student discounts for retail stores such as Next and popular resteraunts such as Nando's. In addition to this, it would definitely advertise band merchandise and gig tickets. I feel that my magazine would advertise these types of things as they are the things that my target audience may be largely interested in and enjoy.
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